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KMID : 0861020160310040093
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Korea Journal of Herbology
2016 Volume.31 No. 4 p.93 ~ p.100
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A study of Search trends about herbal medicine on online portal
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Lee Seung-Ho
Kim An-Na
Kim Sang-Hyun
Kim Sang-Kyun
Seo Jin-Soon
Jang Hyun-Chul
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Abstract
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Objectives: The internet is the most common method to investigate information. It is showed that 75.2% of Internet users of 20s had health information search experience. So this study is aim to understanding of interest of public about the herbal medicine using internet search query volume data.
Methods: The Naver that is the top internet portal web service of the Republic of Korea has provided an Internet search query volume data from January 2007 to the current through the Naver data lab (http://datalab.naver.com) service. We have collected search query volume data which was provided by the Naver in 606 herbal medicine names and sorted the data by peak and total search volume.
Results: The most frequently searched herbal medicines which has less bias and sorted by peak search volume is ‘wasong (와송)’. And the most frequently searched herbal medicines which has less bias and sorted by total search volume is ‘hasuo (하수오)’.
Conclustions: This study is showed that the rank of interest of public about herbal medicines. Among the above herbal medicines, some herbal medicines had supply issue. And there are some other herbal medicines that had very little demand in Korean medicine market, but highly interested public. So it is necessary to monitor for these herbal medicines which is highly interested of the public. Furthermore if the reliability of the data obtained on the basis of these studies, it is possible to be utilizing herbal medicine monitoring service.
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KEYWORD
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Search trends, big data, herbal medicine monitering, web query, naver data lab
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